I can’t believe it’s been eight months since we began this project! Watching LD come at us with different designs, testing product, and putting together photo shoots and press kits has all but been a blur! The biggest sight of all, though, was watching the DEFT family come together. DEFT is so much more than athletes, marketing, sales and designers—it truly is a family. And now that our second production of gloves has come in and the media projects are slowly starting to come together, things are looking great! The DEFT family is up and running and ready for worldwide recognition at the 2009 X Games, which kicks off on July 30th!

 

First run of athlete gloves have arrived... X GAMES TIME!!!

First run of athlete gloves have arrived... X GAMES TIME!!!


Todd Potter checkin’ the dope fit of his new DEFT gloves.

Todd Potter checkin’ the dope fit of his new DEFT gloves.